MentalWellness
Helping athletes build confidence, resilience, emotional intelligence, and mental strength through education, mentorship, and support.
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39 Built.
Building athletes beyond the game.
Through mental wellness, physical wellness, financial empowerment, and community, we're helping the next generation thrive—in sports and in life.
39 Built Isn't just our rallying cry. It's Our Promise.
Built
Mentally.
Mentally.
Helping athletes build confidence, resilience, emotional awareness, and mental strength.
Built
Physically.
Physically.
Developing healthy bodies through movement, performance, recovery, and long-term wellness.
Built
Financially.
Financially.
Preparing athletes to make smart financial decisions and build wealth beyond the game.
Built
For Life.
For Life.
Equipping athletes with the character, leadership, and purpose to succeed long after the final whistle.
Our Impact
12,000+
Lives Impacted
300+
Athletes Mentored
75+
Community Partners
$1.2M+
Invested Back Into Communities
15+
Programs & Experiences
The Athlete Wellness Initiative
Athletes Deserve Support Beyond the Scoreboard.
Performance starts long before game day.
Our Athlete Wellness Initiative focuses on developing the whole athlete—not just their performance. Through mental wellness, physical wellness, and financial empowerment, we equip athletes with the tools they need to succeed in sports and in life.
Explore the InitiativePhysicalWellness
Movement, mobility, nutrition, injury prevention, recovery, and long-term athletic performance.
Learn MoreFinancialWellness
Preparing athletes to make smart financial decisions, build wealth, and create opportunities beyond the game.
Learn MoreFeatured Programs
Turning Purpose Into Action.
LM39 Weekend
Our signature annual experience bringing together athletes, families, coaches, community leaders, and partners for a weekend of wellness, leadership, competition, and inspiration.
Athlete Wellness Series
Interactive workshops and experiences focused on mental health, physical wellness, leadership development, and financial literacy.
Youth Development
Mentorship, athletic development, leadership training, and life skills designed to prepare young athletes for success beyond the game.
Community Impact
Serving families through outreach initiatives, seasonal events, giveaways, volunteer opportunities, and community partnerships.
Our Why
“Football gave me opportunities.
Purpose gave me a legacy.
I know what it's like to have talent but not always have the tools to navigate everything that comes with it.
The pressure.
The expectations.
The uncertainty of what comes next.
That's why I created LM39 Foundation—to ensure today's athletes have access to the mentorship, resources, and support I wish I had growing up.
— Laurence MaroneyFounder, LM39 Foundation Our Story
Community Stories
Every Story Starts With
Someone Who Believed.
Jaylen’s Story
Finding confidence on and off the field through mentorship and encouragement.
A Mother’s Journey
How community support helped her family navigate youth sports and life.
Built For More
Preparing athletes for success beyond competition.
Partner Impact
See how businesses and organizations are helping transform lives through partnership.
Get Involved
Help Build the Next Generation.
Whether you're an athlete, parent, volunteer, donor, coach, or corporate partner, there's a place for you in the movement.
Together, we can build stronger athletes, stronger families, and stronger communities.
Upcoming Events
Be Part of the Movement.
Athlete Wellness Huddle
St. Louis, MO
Community Day
St. Louis, MO
39 BUILT LIVE Weekend
St. Louis, MO
Youth Leadership Workshop
St. Louis, MO